Keith Rabois: Websites are dead, reinvent for mobile
Keith is a very bright guy but he’s going to be on the wrong side of history regarding native apps. It will take a little while, but HTML5 will emerge as the dominate app format, much as the web emerged as the dominate format over native desktop applications (less a few computationally intensive applications, eg Photoshop).
Yes, native apps have long held the advantage over HTML5 in terms of functionality and performance, but that gap is closing quickly. HTML5 apps now have access to most native functionality/components - accelerometers, multitouch interfaces, geolocation, camera, contacts list, compass, local storage, etc. The performance of HTML5 is still lagging - multitouch interactions are very clunky and native hardware acceleration doesn’t exist - but that won’t last forever. The browsers on phones will and are getting better, multitouch will improve, and it won’t be long before we see native hardware acceleration needed for games in browsers (Apple will have to keep up with Google on this one to stay competitive).
Developers crave a write-once-run-anywhere application ecosystem - one in which widely supported standards rule the day. The traditional web has taken off because of this paradigm (companies flourish from low development costs and ubiquitous support). If every company has to develop 10 flavors of their application (iOS 3, iOS4, Android 1.3-3.0, Blackberry, etc), everybody suffers. Fewer apps of lower quality for consumers to enjoy.
As a consumer of apps, I hope Keith is dead wrong.




1 year ago

